Meet your power team
We're not a faceless software company. We're operators, builders, and AI obsessives who got tired of watching great businesses drown in bad software. So we built the one we always wished existed.
⚡ The Power Team
These people make your life easier
Combined 80+ years of real-world experience in hospitality, home services, marketing, and AI. We didn't study your industry — we lived it.
Scott Calliham
CEO
40 years of operational mastery
Scott doesn’t theorize about business — he’s run them. 40+ years scaling small businesses, managing payments, and building the kind of relationships that open doors before you knock. When Scott says “this will work,” it’s because he’s already done it.
Richard Haines
CMO
20+ years of marketing warfare
Richard sees the whole chessboard. Two decades of digital marketing, campaign architecture, PPC, SEO, and analytics — he doesn’t just run campaigns, he engineers revenue machines. If a lever can be pulled, Richard already found it.
Tavis Fong
CTO
Makes complex things feel simple
Tavis designs systems that just work. Automation engineering, software architecture, and the rare gift of making complex workflows feel effortless. He’s the reason DramWell feels like magic instead of software.
George McPherson
Managing Partner
Built companies from scratch — twice
George acquired companies, scaled operations, and wrote half a million lines of production software because every vendor let him down. He didn’t join DramWell to consult — he joined to build the tool he always wished existed.
A dram is the smallest measure.
We measure every small signal well.
What We Believe
Built different. On purpose.
Operator-Built
We ran the venues, answered the phones, and stayed late fixing the POS. Every feature comes from real operational pain.
Industry-Specific
No generic software with a trades skin. Purpose-built for how hospitality and home services actually work.
AI-First
AI isn’t bolted on. It’s the foundation. Every module asks: how can AI make this smarter, faster, or fully automatic?
Customer-Obsessed
If it doesn’t make your day easier, your revenue higher, or your customers happier — we don’t ship it.
The Origin Story
Born at a breakfast bar & a whiskey bar
George was ranting about bad software to no one in particular at a breakfast spot in St. Pete. Richard was sitting right next to him — building the exact solution George was describing.
Weeks later they bumped into each other again at Flute & Dram, a whiskey bar. By the time the glasses were empty, three founders became four — and DramWell had its name, its team, and its mission.
Every missed call is lost revenue.
AI phone agents answer every ring, 24/7.
Every quiet cancellation is a signal.
Our winback engine turns silence into re-engagement.
Every review is a conversation.
AI-crafted responses that sound exactly like your brand.